The brief was simple: Let people know that recurring colds = allergies.
I took one of the most repetitive music genres, house music, and incorporated allergy symptoms into the music bed, creating a sticky reminder that if you're sneezing repetitively, it's probably allergies.
A full song was pitched to be released as a single with remixes done by popular Filipino DJs. Until client ran out of budget.
SFX Sneezing arranged into a repetitive musical bed
Repetitive itching and sneezing?
That might not be colds.
If it keeps repeating, it might be allergy.
Use Allerta, Allerta, Allerta - with triple allergy shield for fast-acting, long-lasting allergy defense.
Allergy? Allerta, Allerta, Allerta.
A companion 15s was also created with "looping" as visual device.
Looping colds? It's allergy.