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Client: Globe Telecom

Hidden Codes

This campaign talked to gamers in a language they knew best: questing.

 

We nested several Easter eggs, which can be converted to credits for longer playtime, in an online ad. Players got hunting: analyzing and sharing the 90-second commercial over and over, even sharing cracked eggs on forums.

The campaign led to an 83% increase in registrations for Globe Prepaid and was catalyst for the brand becoming the #1 mobile prepaid vendor in the country.

This campaign was awarded Bronze at the Kidlat Awards and Boomerang Awards Asia.

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