Background:

AirAsia is known as an airline, but it wants to push the vast selection of paid experiences available for booking on its website.

 

Idea:

Hijack travelers' itineraries.

 

Itineraries are the blueprints of our trips. They are the backbone of travel. When we control people's itineraries, we control the (travel) world.

 

The Itinerary Doctor is a website-exclusive feature that injects AirAsia's experience offerings into consumers' itineraries. When buying a ticket through the carrier, the traveler sees this service prominently on the site. It has simple mechanics:

 

1. Upload your lackluster itinerary.

2. We "heal" it with improved options which you can easily book within the website.