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Client: AirAsia

Itinerary Doctor


AirAsia is known as an airline, but it wants to push the vast selection of paid experiences available for booking on its website.



Hijack travelers' itineraries.


Itineraries are the blueprints of our trips. They are the backbone of travel. When we control people's itineraries, we control the (travel) world.


The Itinerary Doctor is a website-exclusive feature that injects AirAsia's experience offerings into consumers' itineraries. When buying a ticket through the carrier, the traveler sees this service prominently on the site. It has simple mechanics:


  1. Upload your lackluster itinerary.

  2. We "heal" it with improved options which you can easily book within the website.

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