Whopper for Wamen

A global open brief from Fernando Machado, legendary CMO for Burger King global, asked "how can we sell the Whopper while building on the cheeky, slightly irreverent culture Burger King is famous for?"

I recalled a f*cked up sexist situation prevalent in online multiplayer gaming and an unfortunate expression that lent itself well to the brief: "Make me a sandwich."

The idea didn't make through the final cutthroat rounds but I had fun and stayed true to the brief and the brand.